This is UGG-UGG brand ambassador Tom Brady reconnects with the label for a new spot entitled ‘Time Out’. The spot is part of the extended series ‘This is UGG’. The global marketing campaign explores life’s moments, explaining that some of the biggest are actually the smallest. Tapping into Brady’s personal life, the advertisement centers around his fond memories of weekend golf with his father, including Tom Brady Senior in the advertisement. When Brady was originally accepted into the University of Michigan, his father didn’t want him to go because he didn’t want to miss out on their weekend bonding time, but Brady decided to follow his dreams and look where it got him. About the new commercial, Brady explains, “I think this campaign has been my favorite one because there have been so many elements that are really coming into what has shaped my life.”
The Campaign Behind the Scenes
