Sean O’Pry by Terry Richardson for Sergio K Fall/Winter 2012 Campaign

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Rehab Mode–Back for another season, photographer Terry Richardson shoots the fall/winter 2012 campaign of Brazilian label Sergio K. Art directed by Marcelo Sebá, the cheeky campaign was captured at the famed Waldorf Astoria in New York with none other than Sean O’Pry as the season’s star.

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