Prince Royce Goes Sporty for Ecko Fall Campaign

The Fashionisto

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Published June 15, 2016

Sporting a white short-sleeve hoodie, Prince Royce fronts Ecko's fall-winter 2016 campaign.Pin
Sporting a white short-sleeve hoodie, Prince Royce fronts Ecko’s fall 2016 campaign.

Ecko has tapped Prince Royce as the star of its fall 2016 campaign. A perfect fit for the brand, the Bronx native grew up wearing Ecko. Royce shares, “I’m excited and energized about this partnership and everything we’re doing together. I can’t wait to share with my fans what a day in my life is like, what I enjoy wearing and give them a chance to have a piece of that.”

Related: Prince Royce Wears NSF Layered Hoodie for Culpa al Corazon Music Video

Embodying the natural ease of a day in his life, the campaign features Royce in casual images lensed by photographer Eric Ray Davidson at the SLS in Beverly Hills. Talking about Ecko’s partnership with Royce, Iconix Brand Group men’s division SVP Vincent Nesi says, “Prince Royce embodies Ecko in everything he does–he’s a musician, he boxes, he skateboards, he is passionate about expressing himself through what he wears.”

Nesi continues, “He connects with the brand on the ultimate level. We are confident that our partnership with Prince Royce will allow Ecko to connect with consumers across the globe, and to utilize his extensive social reach of more than 40M to support our international growth through digital and unique brand experiences.”

Prince Royce for Ecko Fall 2016 Campaign

Prince Royce gets fitted for a suit as part of Ecko's fall-winter 2016 campaign.Pin
Prince Royce gets fitted for a suit as part of Ecko’s fall 2016 campaign.
Prince Royce is a man on the go as he stars in Ecko's fall-winter 2016 campaign.Pin
Prince Royce is a man on the go as he stars in Ecko’s fall 2016 campaign.
Prince Royce dons a black on black look for Ecko's fall-winter 2016 campaign.Pin
Prince Royce dons a black on black look for Ecko’s fall 2016 campaign.
Prince Royce pictured in a muscle tank for Ecko's fall-winter 2016 campaign.Pin
Prince Royce pictured in a muscle tank for Ecko’s fall 2016 campaign.

Video: Prince Royce for Ecko Fall 2016 Campaign

Behind the Scenes: Prince Royce for Ecko Fall 2016 Campaign

Prince Royce captured behind the scenes for his Ecko campaign.Pin
Prince Royce captured behind the scenes for his Ecko campaign.
Prince Royce is all smiles as he shoots Ecko's fall-winter 2016 campaign.Pin
Prince Royce is all smiles as he shoots Ecko’s fall 2016 campaign.

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