James Franco Covers Prestige Hong Kong March 2015 Issue, Talks Directing + Social Media

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After promoting I Am Michael, James Franco catches up with Prestige Hong Kong, covering the magazine’s March 2015 issue. Opening up to the magazine about switching from acting to directing, Franco shares, “Going to film school and starting to direct my own movies really helped me as an actor. And having acted for almost two decades I think helps me as a director.” On a strangely serious note, Franco talks in great detail about social media.

Approaching the subject, Franco confesses, “It’s always felt frivolous to me, meaning I think I have a silly attitude, generally speaking, when I post things. I don’t take it that seriously. On the other hand, it is very serious because one of the main currencies of our age is attention, and so that little number that says how many people are following me actually equates into money, and a certain type of power, and I have studios asking me to post things on my Instagram.”

The 36 year-old actor continues, “I have different clients that [my manager] Will and I work with where part of the deal is that I post on [social media], so now I have something that is quantifiable and is something that is put on the bargaining table. So on the one hand it’s, to me, just a fun, kind of silly thing. On the other hand I also know that it is very serious and it’s an outlet, and it’s a distribution platform, or a promotional tool that is very important to a lot of the people that I work with.” Read more at PrestigeHongKong.com.

PHOTOGRAPHY RAUL DOCASAR AT FAST MANAGEMENT
STYLING DENISE HO
GROOMING OMIX LEONG
PRODUCTION FRANCISCO ANTON-SERRANO AT FAST MANAGEMENT
PHOTOGRAPHY ASSISTANT GORDON LO
ALL CLOTHING GUCCI