Novak Djokovic Fronts New Lacoste Campaign

The Fashionisto

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Published May 22, 2017

Lacoste juxtaposes images of René Lacoste and Novak Djokovic for its new campaign.Pin
Lacoste juxtaposes images of René Lacoste and Novak Djokovic for its new campaign.

Tennis player Novak Djokovic steps into a new role as the face of Lacoste. The French brand shows a passing of the torch from René Lacoste to Djokovic with an advertising campaign. A regular collaborator of Lacoste, Jacob Sutton photographs the outing. In addition to being a face of the brand, Djokovic has an exclusive eponymous clothing line by Lacoste. Wearing the range on and off the court, the clothes bring together style and function.

Related: Lacoste Brings the 90s Back with Aviator Inspired Fall ’17 Collection

Novak Djokovic for Lacoste 2017 Campaign

Professional tennis player Novak Djokovic is the latest face of Lacoste.Pin
Professional tennis player Novak Djokovic is the latest face of Lacoste.
Wearing all white, Novak Djokovic fronts Lacoste's advertising campaign.Pin
Wearing all white, Novak Djokovic fronts Lacoste’s advertising campaign.
Jacob Sutton photographs Novak Djokovic for Lacoste's advertising campaign.Pin
Jacob Sutton photographs Novak Djokovic for Lacoste’s advertising campaign.
Playing tennis, Novak Djokovic stars in Lacoste's advertising campaign.Pin
Playing tennis, Novak Djokovic stars in Lacoste’s advertising campaign.
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