AMI’s campaign places Friend of the House and singer Mikah, known offstage as Mika Hashizume, at the center of a stylized vision shaped by illusion. Photographed by Szilveszter Makó, the black-and-white images present a dreamscape of Paris.
Mikah for AMI Spring/Summer 2025
Mikah’s blonde buzz brings a clean contrast that draws focus to the face. The details shift from a sharp, checked jacket to a buttoned-up shirt. He appears still like a performer caught mid-scene.
The setting evokes the feeling of a Parisian dream, with painted puddles, oversized props, and soft shadows replacing street realism. Mikah carries an umbrella in one image, its arc caught midair like a stage gesture.
AMI’s clothing holds its shape across every frame, anchoring the surreal elements. The chic wardrobe remains grounded, no matter how theatrical the scene becomes.
Makó’s lens treats clothing as script. Every detail, from the curve of a collar to the fall of a coat, supports the mood. Alongside Mikah, AMI sketches a world where personal style performs with conviction.
