Todd Snyder goes Hollywood and selects Matt Bomer as the star of its fall-winter 2017 campaign. Bomer takes to Fire Island, New York with photographer Matthew Brookes for the occasion. Snyder discusses working with Bomer with WWD. The designer shares, “I’ve had the pleasure of getting to know Matt over the last six years and have the utmost respect and admiration for him as an actor and as a man.”
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Relating Bomer to his brand, Snyder says, “To me, he epitomizes the modern gentleman so I couldn’t hope for a better or more genuine fit as the face of this campaign. He was the person I had in mind from the start and I’m delighted he was able to do it.”
Bomer reveals that he’s a fan of the brand. The 39-year-old actor reveals that he’s a “fan and all-too-regular customer of Todd’s since his days at Ralph Lauren and J. Crew so when I first met him I geeked out a little bit. Now whenever I am in New York, I always go into his store which is like my ideal closet–I love it all, including the collaborations.”
Matt Bomer for Todd Snyder Fall/Winter 2017 Campaign
