Massimo Dutti Sets Its Summer Edit by the Sea at Casa Rovira

The Fashionisto

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Published May 20, 2025

Paul Boche joins Massimo Dutti for a summer getaway to Casa Rovira.Pin
Paul Boche joins Massimo Dutti for a summer getaway to Casa Rovira. Photo: Massimo Dutti

Massimo Dutti’s summer 2025 edit arrives with a sense of measured design, photographed at Casa Rovira, a coastal residence designed by José Antonio Coderch.

The home sits above the sea in Canet de Mar, shaped by terraces, patios, and stepped forms that follow the land. Its openness toward the horizon finds a parallel in Massimo Dutti’s relaxed cuts and light layers.

Massimo Dutti Summer 2025 at Casa Rovira

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German model Paul Boche leads Massimo Dutti’s latest style excursion, wearing tailored yet relaxed silhouettes that feel at home against the backdrop of tiled floors and shuttered windows. There are soft jackets worn over T-shirts, pleated trousers paired with sandals, and open-weave knits that catch the breeze.

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Massimo Dutti’s summer 2025 looks reflect the house’s design logic of ease through form and clarity through detail. A striped shirt reads as an extension of the window slats behind it, while a warm-weather overshirt shares a palette with the lime washed walls.

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Massimo Dutti’s shirts and lightweight tailoring offer a kind of coastal uniform. Throughout the edit, texture and tone match the surroundings. Shades of clay, olive, and off-white pull from the natural materials of Casa Rovira, reinforcing the idea that summer style can follow the shape of its environment.

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