Madewell’s Never-Ending Summer eclipses a simple collection, instead offering a mood board of American leisurewear. The proposition is straightforward: take the suburban dad archetype, subtract the bulk and irony, and reissue it in natural fibers with a gentle color fade.
Madewell Never-Ending Summer
There’s a winning tactility to Madewell pieces. Waffle-knit polos, slubby cotton shirts, and chambray overshirts look as if they’ve spent time draped over a passenger seat. Trousers are pleated and puddle, or else traded out for shorts.
Madewell’s styling balances nostalgia and neutrality. The clothes are clean and slouchy but smart. A striped polo under a trucker jacket, or a navy knit tucked into stone trousers, looks styled for an errand or a dinner in a noncommittal fashion.
The whole effort hinges on a silent pledge. These clothes offer lasting wear, not merely seasonal appeal.
