Juan Betancourt brightens the season with a new campaign. The leading model is all smiles as he fronts Macson's spring-summer 2018 advertisement. Embracing a "Life in Motion," Juan sports the label's latest designs. Reflecting a British heritage, the sharp wardrobe blurs the line between casual and formal. Appearing in a series of infectious images, Juan wears several standout looks for the season. Choice pieces range from patterned shirts and sports coats to lightweight knitwear.