Dominik Livaković Protects His Craft in Mackage Ad

The Fashionisto

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Published July 29, 2025

Dominik Livaković fronts the Mackage Protect Your Craft campaign.Pin
Dominik Livaković fronts the Mackage Protect Your Craft campaign. Photo: Mackage

Mackage has found its niche and is digging in. The Montreal-based outerwear brand, now well into its transformation from puffer specialist to full-spectrum luxury label, returns with the third chapter of its Protect Your Craft series. The campaign enlists Croatian goalkeeper Dominik Livaković, currently with Fenerbahçe, to model outerwear across various corners of New York.

Dominik Livaković for Mackage

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The premise is straightforward. Livaković excels under pressure. So do these clothes. “Being a goalkeeper is about more than just physical skill—it’s about staying ready in every moment, whether I’m on the field or navigating everyday life in the city, I move with purpose,” says Dominik Livaković. “Mackage offers pieces that move with me—giving me the freedom to adapt, to perform, and to look sharp doing it.”

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The COLE peacoat, in wool with a modular shearling collar, is designed for presence. The EMILIO bomber comes satin-slick while the camouflage puffer jacket flirts with streetwear gloss. There is function in every piece, and also discipline. The reversible RALPH-HT coat, in houndstooth wool and cotton twill, appears tuned to the traveling professional.

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Mackage’s looks are styled minimally. Livaković handles a soccer ball in some shots, but the real game is control, of fabric, proportion, and message. Mackage wants to dress men who move between environments with purpose, and who treat getting dressed as part of the craft worth protecting.

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Looking for more style inspiration? Explore Mackage’s pre-fall 2025 capsule.

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