Lucky Brand takes a road trip for its holiday 2018 campaign. The outing takes us to the hills and cliffside of Northern California. A free bohemian spirit resonates with a series of relaxed images. Embracing timeless men’s staples, model Zac Taylor stars in the advertisement. Photographed by James Wright, Zac wears key pieces such as the motorcycle jacket, western shirt, and denim trucker jacket.
Related: Lucky Brand Goes Back to Basics with Smart Denim Essentials
Lucky Brand Holiday 2018 Men’s Campaign
