Fashion is the theme of Instagram – the motto that drives everyone’s actions on the platform. As a result, you’re either a trendsetter (fashionistas or fashion influencers) or a trend-follower (the public). For those that belong to the latter, there is no pressure to create or post something so unique because the blueprints are already there for you to follow. Just copy!
But for those that belong to the former category, the pressure is always there to deliver the best of content. Why? Because they are the eyes of the public, the face everyone looks up to, the expected trailblazers, and the brand ambassadors of many businesses.
Although profitable, being a fashion influencer is not an easy task for anyone. So to all fashion influencers out there, here is a special shoutout to you guys, “we love and appreciate what you’re doing.”
To further aid your efforts, we’ve decided to compile a list of key tools, in this Stormlikes features, to help lighten your workload and ease your burden. Read and enjoy it!
Tools to Know What’s Trending in Your Niche
Fashion is a pretty vast industry, with several niches and fields. However, one thing that is common to every niche in the fashion industry is “trend.” At different points in time, there is always something trending in every fashion niche.
But how can you find it? You can do it using any of these tools:
- Brand24 – one of Buffer’s top media monitoring too. This app, apart from its tens of features, can find trending hashtags on Instagram.
Tools to Create the Best Content
As a fashion influencer, you’re the mirror everyone’s looking at – the benchmark for which your audiences call their fashion shots. As a result, you cannot afford to give them wishy-washy content. To that end, here are some of the best tools you can use to up your Instagram content creation game.
- VSCO: Although VSCO itself is a photo-sharing social network, most users keep this app close because of its wide variety of high-quality filters and photo editing capabilities.
- Enlight: If an average fashion influencer is okay with VSCO, a classier influencer will take things up a notch by going for Enlight. In addition to the usual photo garnishing provided by its counterparts, Enlight features slightly more “artsy” modifiers like two-toned gradients, decals, custom typography, photo reshaping, “healing” brushes, and curve adjustment.
- Font Candy: A picture is worth a thousand words, no doubt. But, once in a while, there might be a need for a few words on your IG post. To that end, you’ll need font candy. Font Candy helps you add clean, stylized text to your photos, thereby giving your photos the perfect touch they need to linger in the minds of your audiences.
Tools to Get Greater Reach & Increase Your Following
For any influencer, there is nothing more important than a strong following because much of the deals that will be coming your way will depend on how many followers you’ve got. To this end, here are some of the best tools you can use to increase your reach and following.
- Woobox: Although mostly used by business owners on Instagram, Woobox can be used by influencers to increase their reach on the platform too. With Woobox, an influencer can create a social media-based contest that can help to increase followers. In addition to using this tool to grow your profile, you can also use it for clients to collect leads and drive online sales.
- Repost: Just as the name suggests, Repost helps you repost other people’s content. Depending on the IG campaign you’re trying to run, you may find value in featuring user-generated content on your Instagram feed. It’s a great way to incentivize users into spreading the word about you and ultimately gaining more popularity.
Tools for Better Engagement
Audience engagement is key to any influencer marketing effort on Instagram. Therefore, you want to engage better with your audience using any of these tools.
- Have2Have.It: “Check out the link in my bio!” Everybody hates that statement on IG. To ensure that you don’t continue to lose prospective customers (especially if you’re an affiliate marketing fashion influencer) to this shortcoming of Instagram, download Have2have.it today. The app helps you solve all your link issues so that you can add links to your post without needing to direct anyone to your bio.
- Buffer, Iconosqure, and Later: For the best engagement on Instagram, any of these three tools are what you must have. First, they’ll help you deduce when your audience comes online the most. Secondly, they’ll help you pre-schedule your posts so that they can go live just around the time when your audience will be online.
