J. Balvin Fronts Ovadia & Sons Spring ’17 Campaign

The Fashionisto

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Published April 4, 2017

J Balvin fronts Ovadia & Sons' spring-summer 2017 campaign. The singer wears a floral short-sleeve shirt $245 and white slim-fit distressed jeans $250.Pin
J. Balvin fronts Ovadia & Sons’ spring-summer 2017 campaign. The singer wears a floral short-sleeve shirt $245 and white slim-fit distressed jeans $250.

Ovadia & Sons taps Colombian singer J. Balvin as the star of its spring-summer 2017 campaign. The artist travels to Joshua Tree National Park with photographer Sean Sullivan for the advertisement. Sporting choice looks from Ovadia & Sons, J. Balvin embraces a casual ease in jackets, ripped denim, and more.

Related: Ovadia & Sons Blends Sporty & Military Style Inspirations for Fall ’17 Collection

Talking about the outing, Ovadia & Sons designers Ariel and Shimon Ovadia share, “We connected with J the moment we met him. Although we grew up worlds apart, we share a lot of the same interests in fashion, art and music. His sense of humor, energy and spirit is something you want to be around.”

The designers continue, “It shines through in his music and we believe it’s a big part of his groundbreaking success. Disconnected from the everyday hustle, we captured Jose in his purest state.”

J Balvin for Ovadia & Sons Spring/Summer 2017 Campaign

Music artist J Balvin rocks an Ovadia & Sons camouflage print field jacket $485, washed rose Type-01 hoodie $195, and white slim-fit distressed jeans $250.Pin
Music artist J. Balvin rocks an Ovadia & Sons camouflage print field jacket $485, washed rose Type-01 hoodie $195, and white slim-fit distressed jeans $250.
Taking to the desert, J Balvin wears an Ovadia & Sons Type-01 light washed indigo denim jacket $375, Paradise oversized shirt $125, and tie-dye sweats $225.Pin
Taking to the desert, J. Balvin wears an Ovadia & Sons Type-01 light washed indigo denim jacket $375, Paradise oversized shirt $125, and tie-dye sweats $225.
Connecting with Ovadia & Sons, J Balvin sports a velvet New York souvenir jacket $1,200.Pin
Connecting with Ovadia & Sons, J. Balvin sports a velvet New York souvenir jacket $1,200.
Starring in Ovadia & Sons' spring-summer 2017 campaign, J Balvin wears a satin baseball jacket $1,200 and track pants $295.Pin
Starring in Ovadia & Sons’ spring-summer 2017 campaign, J. Balvin wears a satin baseball jacket $1,200 and track pants $295.
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