Surf’s Up—Swedish style heads towards the coast in H&M’s new Nordsurf collection. The collection, inspired by the cool water surfers of Nordsurf, features organic cotton and recycled polyester. The sporty range places some inventive twists on old classics, with subdued colors and bold prints being on display. Nordsurf promises to provide a sporty twist on the usual beachgoer garb with simplistic designs that are chic and functional. Nordsurf echoes the aesthetic of its activewear collection, emphasizing comfort and form while experimenting with printed designs and clever layering. The beach bum style of faded board shorts and ratty band shirts has been replaced with a sporty, relaxed vibe for the impending summer.
H&M Collaborates with Surfer Collective Nordsurf
Recent Updates
Zara Showcases 24/7 Work Style in the City
Zara's 24/7 edit captures the unique energy of New York City through a thoughtfully assembled wardrobe for the man in ...
Massimo Dutti Limited Edition: Shades of Sophistication
In Massimo Dutti's spring-summer 2024 Limited Edition collection, elegance takes form through restraint, showcasing garments that embody a timeless essence ...
Ferragamo Pre-fall 2024 Campaign: Sands of Style
The Ferragamo pre-fall 2024 advertisement exudes a refreshing aura that evokes the feeling of an endless summer, with Luca Lemaire ...
The Best Bachelor Party Outfits for Celebrating
Bachelor party outfits can range from casual to sophisticated, depending on the planned activities. Whether it's a night out on ...
Djokovic, Niney + More Play Big for Lacoste Ad
Lacoste's "Play Big" campaign features a diverse group of global icons who embody the brand's commitment to progress and individuality ...
Adam Levine Dons Jacquie Aiche Jewelry for Rebel Heart Ad
Jacquie Aiche's new campaign for its Rebel Heart and men's collections blends rock-infused luxury with the personal style of Adam ...