Gucci sets the GG monogram in motion, tracing it across waterlines and sun-drenched streets. Photographed by Daniel Arnold in Cannes, top model Kit Butler appears with suitcase in hand, dressed in a grey hoodie and GG print shorts.
The Gucci image suggests a different kind of arrival. A “GG Obsession,” this isn’t luxury kept behind glass. It reflects Guccio Gucci’s early focus on leather goods that balanced aspiration with the demands of travel.
Gucci GG Monogram Campaign
Gucci’s monogram surfaces repeatedly yet avoids redundancy. Styled by Virginie Benarroch, Kit’s wardrobe transitions from the hoodie and denim to tailored pieces, complemented by soft duffels and hard trunks marked by the signature Web stripe.
The Ophidia mini bag, worn against a blue camp shirt, reads like a daily tool and a statement piece. In another frame, a medium duffel rests beside him while he lounges in head-to-toe denim. Its slouch and grip reflect something lived in and meant to last, more road marker than relic.
Gucci treats the GG monogram not as a callback, but as something that stays visible through time. Whether carried in hand, slung over a shoulder, or stacked two at a time, these bags speak fluently across looks and settings. The emblem remains strong because it adapts, not by changing form but by staying consistent and ready.
