FRAME unveils its debut collaboration with Sotheby’s, presenting a limited collection shaped by the energy of 1980s New York and the tradition of collecting. A collector’s attention to detail guide the selection, resulting in pieces that feel at home in an Upper East Side apartment or at a downtown opening.
The capsule captures the spirit of New York through pieces that move between a tailored blazer, relaxed sweatshirts, and signature separates, all shaped by the atmosphere of private galleries and the understated flair found above Madison Avenue.
FRAME Sotheby’s Collection
Sean Thomas photographs the FRAME Sotheby’s campaign, placing models and Sotheby’s insiders in settings that suggest private apartments and city streets, channeling the lived-in luxury of a storied collection.
FRAME approaches preppy essentials with a contemporary sensibility, shaped by Sotheby’s rich history in art and design. Throughout, the collaboration presents garments and accessories that carry the feeling of discovery, taste, and lasting appeal.
The lineup travels from refined suiting to loungewear, introducing blue and white striped pajamas with dark piping, jeans, boxer shorts, and tees marked with a collector motif. A top stitched baseball cap and a roomy tote reference the memorabilia of an art house auction, while a soft cashmere knit and Oxford shirt suit anyone who values comfort and heritage.
FRAME’s collaboration with Sotheby’s draws a line between past and present, giving a new shape to the idea of collecting — one that belongs in the wardrobe as much as on the wall. By blending references from art, city life, and timeless preppy codes, the collection finds a place where personal style becomes its own kind of curation.
