Filippa K Takes an Icy Dip for New Swimwear Campaign

The Fashionisto

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Published May 23, 2022

All smiles, Lucia Clement Wani, Raphaël Cousin, and Samuel Rydbacken appear in Filippa K's swimwear campaign.
All smiles, Lucia Clement Wani, Raphaël Cousin, and Samuel Rydbacken appear in Filippa K’s swimwear campaign.

Liisa Kessler, the newly appointed Filippa K creative director, makes a powerful first impression with her debut campaign for the brand. The advertisement focuses on a swimwear capsule collection. Kessler draws inspiration for the ad from the Swedish practice of ice bathing. For the icy trip, it’s off to the snowy tundra of northern Sweden.

Raphaël Cousin Model Filippa K Campaign 2022
Raphaël Cousin and Kuany Atem appear in Filippa K’s swimwear campaign.

Filippa K Swimwear Capsule Campaign

Filippa K’s new swimwear collection has simple shapes that pay homage to the minimalism of the 1990s. The range is environmentally friendly due to the utilization of existing upcycled and repurposed textiles. Board shorts and swim shorts in black recycled polyamide and blue recycled polyester are available for men.

Related: FILIPPA K EMBRACES A SCANDINAVIAN WINTER

Samuel Rydbacken Lucia Clement Wani Models Filippa K Campaign 2022
Samuel Rydbacken and Lucia Clement Wani front Filippa K’s swimwear campaign.

Timothy Schaumburg photographs Filippa K’s swimwear capsule campaign. Schaumburg captures joyful and liberating moments through the viewpoint of Scandinavian culture. Meanwhile, the ad stars Afra Wendel BommarcoKuany AtemRaphaël CousinLucia Clement Wani, and Samuel Rydbacken.

Kuany Atem, Lucia Clement Wani, Afra Wendel Bommarco, Raphaël Cousin, and Samuel Rydbacken come together as the stars of Filippa K's swimwear campaign.
Kuany Atem, Lucia Clement Wani, Afra Wendel Bommarco, Raphaël Cousin, and Samuel Rydbacken come together as the stars of Filippa K’s swimwear campaign.
Filippa K enlists models Afra Wendel Bommarco, Raphaël Cousin, Samuel Rydbacken, and Kuany Atem to star in its new swimwear campaign.
Filippa K enlists models Afra Wendel Bommarco, Raphaël Cousin, Samuel Rydbacken, and Kuany Atem to star in its new swimwear campaign.
Filippa K Swimwear Campaign 2022
Afra Wendel Bommarco, Kuany Atem, Raphaël Cousin, and Samuel Rydbacken come together for Filippa K’s swimwear campaign.

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