PinFashion Santa (Paul Mason) wears all clothes and boots John Varvatos.
Fashion Santa reunites with Canadian shopping destination Yorkdale for the holiday season. Model Paul Mason presents a modern, slim and fashionable Santa Claus. Appearing in an official campaign, Fashion Santa delivers a wardrobe of covetable ensembles from the many retailers and brands who call Yorkdale home. Embracing winter style and splashes of red, Fashion Santa is photographed in the likes of Hugo Boss, John Varvatos, Burberry and Dolce & Gabbana.
Talking to Yorkdale about how he started modeling, Paul shares, “I’ve been modeling for 30 years. When I was attending Ryerson, I was in a sociology class that was mixed with fashion students and one of them asked me to walk in a fashion show for one of their assignments.” Paul continues, “During that show, someone from the industry spotted me and liked what they saw. One month later, I was on the runway and I’ve never looked back.”
Discussing his personal style, Paul says, “My tapered navy blue Topman chinos are by far my favorite pants–paired with a basic white t-shirt and a solid pair of shoes. I prefer fitted clothing because it helps create great lines.”
Available for pictures, Fashion Santa has a schedule live on Yorkdale.com. “For every selfie posted to social media using the hashtag #YorkdaleFashionSanta [Yorkdale] will donate $1 to Sick Kids Foundation (up to $10,000).”
PinFashion Santa (Paul Mason) wears coat and boots Hugo Boss, scarf Salvatore Ferragamo, sweater Carven from Holt Renfrew, wool trousers John Varvatos, leather backpack and belt Giuseppe Zanotti Design from Harry Rosen.PinFashion Santa (Paul Mason) wears dress shirt and double-breasted coat Dolce & Gabbana from Harry Rosen, Swarovski cufflinks Tateossian London from Harry Rosen, velvet blazer and cashmere scarf Salvatore Ferragamo, fingerless suede driving gloves, double wrap leather belt and joggers John Varvatos.PinFashion Santa (Paul Mason) wears flannel shirt Rag & Bone, tracksuit pants Palm Angels and high-top sneakers Givenchy from Holt Renfrew, velvet suit jacket Dsquared2 and leather driving gloves Dents from Harry Rosen and cashmere scarf Salvatore Ferragamo.PinFashion Santa (Paul Mason) wears topcoat Burberry, turtleneck sweater Theory from Holt Renfrew, black leather pants Diesel, driving gloves Dents, leather belt and backpack Giuseppe Zanotti Design from Harry Rosen and leather boots John Varvatos.PinFashion Santa (Paul Mason) wears red leather biker jacket and graphic t-shirt Diesel.PinTaking a selfie, Fashion Santa (Paul Mason) wears red leather biker jacket and graphic t-shirt Diesel.PinFashion Santa (Paul Mason) wears chunky knit sweater and white slim-fit jeans Club Monaco, Grey Goose down coat Arc’teryx Veilance and knit scarf Canada Goose from Harry Rosen, backpack Fendi and high-top sneakers Gucci from Holt Renfrew and sunglasses Salvatore Ferragamo.PinFashion Santa (Paul Mason) wears parka Moncler, cable-knit sweater and mountain boots Massimo Dutti, corduroy pants Club Monaco, duffle bag and aviator sunglasses Salvatore Ferragamo.PinFashion Santa (Paul Mason) wears check wool waistcoat and blazer, bow-tie and white dress shirt Ted Baker London, jeans Dsquared2 from Harry Rosen, leather belt John Varvatos and leather shoes Jimmy Choo.
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