Pepe Jeans is a fashion brand that is most known for its denim. The label was initially founded in 1973. Nitan, Arun, and Milan Shah established the brand in the Portobello Road area of London, but today it’s headquartered in Sant Feliu de Llobregat, Spain. In a contemporary context, Pepe Jeans is known for its key denim fashions targeted at the youth market.