Ermenegildo Zegna unveils its spring-summer 2018 campaign with a new installment of its “Defining Moments.” The advertisement introduces two new protagonists in the form of actors Javier Bardem and Dev Patel. Meeting in the hills of Los Angeles, California, the actors link up with photographer Craig McDean. Bardem and Patel savor the intimacy of their conversation: whether discussing the art of sport or the power of prose, each moment is marked by their easy laughter and genuinity.