Diesel Denim Spring 2010 Campaign | Sam Way, Dan Cameron & Tobias Sørensen by Miko Lim

The Fashionisto

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Published January 21, 2010

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Updated January 19, 2015

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No stranger to provocative advertising campaigns, Diesel turns to Miko Lim to photograph their latest campaign, which has been officially dubbed the sex campaign. Starring Sam Way, Dan Cameron and Tobias Sørensen, the campaign provides a racy look at this season’s denim washes.

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12 thoughts on “Diesel Denim Spring 2010 Campaign | Sam Way, Dan Cameron & Tobias Sørensen by Miko Lim”

  1. Love the campaign and I know there isn't any fur in this particular campaign but Diesel refuses to stop selling animal fur, despite PETA's repeated explanations to Diesel executives about just how cruelly the fur industry treats animals. The company's executives have refused to join numerous compassionate fashion-industry leaders who have dumped fur, such as Polo Ralph Lauren, Stella McCartney, Vivienne Westwood, Calvin Klein, Betsey Johnson, Gap Inc., Nike Inc. (including Cole Haan), and Liz Claiborne Inc.
    https://secure.peta.org/site/Advocacy?cmd=display
    I'm so confused… on the one hand I love diesel, but on the other I see this…

  2. Love the campaign and I know there isn't any fur in this particular campaign but Diesel refuses to stop selling animal fur, despite PETA's repeated explanations to Diesel executives about just how cruelly the fur industry treats animals. The company's executives have refused to join numerous compassionate fashion-industry leaders who have dumped fur, such as Polo Ralph Lauren, Stella McCartney, Vivienne Westwood, Calvin Klein, Betsey Johnson, Gap Inc., Nike Inc. (including Cole Haan), and Liz Claiborne Inc.
    https://secure.peta.org/site/Advocacy?cmd=display
    I'm so confused… on the one hand I love diesel, but on the other I see this…

  3. @ Dolce, What make u think they're healthy? i mean those skinny boys are healthy too, maybe not all of them but clearly the weight does not determine how healthy is someone. But you other point was good, i would if fashion stop using animals i mean this is 2010 not 1910

  4. @ Dolce, What make u think they're healthy? i mean those skinny boys are healthy too, maybe not all of them but clearly the weight does not determine how healthy is someone. But you other point was good, i would if fashion stop using animals i mean this is 2010 not 1910

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