Cristiano Ronaldo Channels His Inner Ken Doll for CR7 Spring ’17 Underwear Campaign

The Fashionisto

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Published February 16, 2017

Cristiano Ronaldo returns as the face of his underwear label, CR7.Pin
Cristiano Ronaldo returns as the face of his underwear label, CR7.

It’s no surprise to see Cristiano Ronaldo once again return as the face for his own underwear label, CR7. The Real Madrid player shows off his chiseled abs and perfect smile as he appears in the brand’s spring-summer 2017 campaign.

Ronaldo links up with photographer Nathan Gallagher for the cheeky occasion. Discussing the playful outing, Ronaldo shares, “People mostly see the more serious, focused side to my personality, so I wanted this campaign to show my more relaxed side.”

Related: Cristiano Ronaldo Helps DSection Celebrates Its 5th Anniversary

Posing in front of foliage for the advertisement, the 32-year-old footballer wears CR7’s many printed underwear styles. Talking more about the ad, Ronaldo explains, “I love summer, so I wanted the campaign to have a bright, vibrant, tropical feel.”

Cristiano Ronaldo for CR7 Underwear Spring/Summer 2017 Campaign

Showing off his abs, Cristiano Ronaldo fronts CR7 Underwear's spring-summer 2017 campaign.Pin
Showing off his abs, Cristiano Ronaldo fronts CR7 Underwear’s spring-summer 2017 campaign.
Nathan Gallagher photographs Cristiano Ronaldo for CR7 Underwear's spring-summer 2017 campaign.Pin
Nathan Gallagher photographs Cristiano Ronaldo for CR7 Underwear’s spring-summer 2017 campaign.
All smiles, Cristiano Ronaldo is front and center for CR7 Underwear's spring-summer 2017 campaign.Pin
All smiles, Cristiano Ronaldo is front and center for CR7 Underwear’s spring-summer 2017 campaign.
Footballer Cristiano Ronaldo strips down to his CR7 underwear for the brand's spring-summer 2017 campaign.Pin
Footballer Cristiano Ronaldo strips down to his CR7 underwear for the brand’s spring-summer 2017 campaign.

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