COS continues its Mexican getaway for summer 2025, delivering a fresh campaign. Karim Sadli’s lens finds models Rokas Kavaliauskas, Daniel Awaridhe, and Junyeong Baek against sunlit sand, salt-white walls, and open water.
Jane How’s styling showcases wide-leg trousers, open-weave polos, ribbed tanks, and generous shorts — garments designed for daylight and heat with plenty of room for movement.
COS Summer 2025 Campaign
COS’ summer 2025 collection borrows elements from vintage resort dressing, updating the language with its signature clarity. Short-sleeve shirts pick up the spirit of the 1950s Miami summer, while knitted polos and tailored shorts recall European holidays in the Riviera’s heyday.
Sandy neutrals and deep indigo appear alongside practical accessories, such as squared frame sunglasses and leather fisherman sandals.
Sadli’s images capture the season’s tactile appeal, from the texture of a short-sleeve knit to the drape of linen trousers. It’s here that COS’ summer wardrobe embraces the season with certainty, drawing on familiar codes and remaking them for now.
