Swedish Attitude–Photographer Patrick Lindblom focuses his lens on the fall/winter 2013 collection of Swedish label Common, as seen on The New York Times Style Magazine’s blog. Teaming up with stylist Andrej Skok, Lindblom captures the brand’s winter offering, driving our attention to the modern elegance conceived by the brand’s designers, Saif Bakir and Emma Hedlund. Getting inspired by a certain aesthetic and sense of style that recall the ’90s, the designers provide a selection of pieces, available in classic and basic plain colors, where minimal lines, simple layering and great cuts define an eye-catching, but updated minimalism. Exploring the concept of printed logo, which was a bold fashion statement in the ’90s, the designers create an abstract logo print, playing with the timeless duality between black and white. Usually, Swedish sense of style and fashion is conceived as minimal and essential, but with this winter collection, the brand proves a certain cosmopolitan attitude, without forgetting its Swedish roots, as shown by the sharp outerwear pieces, like the bomber jackets and the double-breasted coats, that have in common a strong urban appeal. / Original article written by David Hellqvist. Hair and makeup by Daniel Kolaric.
Common’s Fall/Winter 2013 Collection Lands on The New York Times Style Magazine’s Blog
Recent Updates
Valentin Humbroich Embraces Ivy League Style for Monsieur
Valentin Humbroich captivates in the latest edition of Monsieur Magazin with an authentic charm. Photographer Adriano Russo captures the German ...
Omar Metwally Goes Seaside for L’Officiel Arabia
In L'Officiel Arabia's latest fashion feature, Omar Metwally commands the scene with an air of nonchalant sophistication. Through Sergi Pons' ...
Edoardo & Roberto Steal the Spotlight for dLUI la Repubblica
Edoardo Sebastianelli and Roberto Sipos grace the pages of dLUI la Repubblica, captured by photographer Giuseppe Triscari. Stylist Matteo Maggini ...
Gabriel Pitanga Dons Coats & Shorts for WSJ. Magazine
In the urban landscape where concrete meets the crisp spring air, WSJ. Magazine's latest issue brings a fusion of seasonal ...
Omar Metwally Brings Fluid Drama to GQ South Africa
In "Easy Does It," one of GQ South Africa's latest editorials, Omar Metwally embodies modern fashion before the lens of ...
LuisaViaRoma Proposes Chic Winter-to-Spring Styling
Inspired by the last winter month, LuisaViaRoma's editorial, "Tranquil Transition," unveils a mood of ease and refinement. The luxury retailer's ...