Mavi Champions Sustainable Denim with Fall ’20 Collection

The Fashionisto / Published September 21, 2020

Mavi puts eco-friendly denim fashions in the spotlight with its fall-winter 2020 collection. The fashion brand delivers its men’s styles with a dedicated focus on promoting an eco-conscious approach to manufacturing that includes using less water, energy, and processing. Mavi’s lineup also features clean materials that range from Tencel and organic cotton to recycled fibers.

Fall’s collection shines with a lookbook and campaign shot by photographer Emre Dogru. Meanwhile, Carlo Alberto Pregnolato styles the outing, connecting with Dogru at Soho House Istanbul. Models Jonas Fabienke and Jacques Stephan Pougnet share the spotlight for the season. The pair dons highlights from Mavi’s sustainable ranges like Feather Blue. The range includes articles that combine recycled cotton-Tencel with a premium denim weave that delivers not only a vintage-inspired look but is soft to the touch. Mavi also expands its SuperMove and Athletic collections with additional pieces that marry comfort and style. If you’re on the lookout for something outside of denim, Mavi also has its Feather Tweed style in various neutral tones.

Mavi Fall/Winter 2020 Men’s Collection

Model Jonas Fabienke sports a denim jacket with a graphic tee and jeans from Mavi's fall-winter 2020 collection.
Model Jonas Fabienke sports a denim jacket with a graphic tee and jeans from Mavi’s fall-winter 2020 collection.
Doubling down on denim, Jacques Stephan Pougnet models a denim shirt and distressed jeans from Mavi's fall-winter 2020 collection.
Doubling down on denim, Jacques Stephan Pougnet models a denim shirt and distressed jeans from Mavi’s fall-winter 2020 collection.

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