Gucci’s pre-fall story arrives like a late night signal. Demna sets his models inside a cool lunar glow and captures them in a wardrobe that pulls from three points in the house’s past. You feel the 70s travel era in the monogram bags, the 90s club memory in the visor shades, and a denim study that threads both worlds together.
Blazers sit clean on the shoulder and fall into flared jeans that recall California road shots from vintage fashion magazines. Leather becomes a second skin with fitted moto pieces. Meanwhile, a scarlet robe walks the runway with the same intention as a coat.
The season’s through line is denim. Long hems, side stripes, and Gucci’s signature Web details create a uniform for Demna’s cast. The Gucci man drifts through the frame like a character from a fashion noir.
Bags are shaped, flattened, or blown out, as if three decades of Gucci luggage sat together on the same shelf and learned from one another. Shoes transition from pointed hardness to slipper ease, lending the pre-fall collection its offhand glamour.
Taken as a whole, pre-fall feels like a trailer cut from archival memory. Juxtaposed with a late night impulse, it sets the mood before the main collection debuts in February.
Gucci Pre-Fall 2026 Collection
