It’s an encore performance as AMI stages its first show outside of France. The French brand travels to Shanghai, China to present its spring-summer 2020 collection. Celebrating its growing business in China, AMI marks the special occasion with the release of exclusive looks in red. A brilliant choice for the change in venue, the color red stands for the Chinese symbol of joy, luck, and celebration.
Discussing the show, AMI creative director Alexandre Mattiussi, conveys, Shanghai is a fascinating city. I love its dynamism; the bubbling mix of Oriental and Occidental influences.
Mattiussi continues, AMI’s first fashion show outside of our beloved Paris is a great milestone for us: hosting it in Shanghai is our way to thank and celebrate the city and the country, and all our friends here.
AMI Takes to Shanghai for Spring ’20 Runway Show
The Fashionisto
/
Published October 17, 2019
Recent Updates
Idris Elba & Wife Star in Calvin Klein Eternity Campaign
Calvin Klein's fragrance campaign for Eternity Aromatic Essence artfully captures the intimate connection between Idris Elba and his wife, Sabrina ...
Julian Finds Grounded Elegance in LLOYD Spring 2024 Ad
Julian Schneyder takes center stage in the LLOYD spring-summer 2024 campaign, captured by Byron Mollinedo. In the minimalist luxury of ...
Mark Lee Covers Elle Korea April 2024 in Polo Ralph Lauren
Mark Lee of NCT fame graces the April 2024 covers of Elle Korea. Photographed by Shin Sunhye and styled by ...
Matteo Berrettini Fronts BOSS Spring 2024 Watch Campaign
Matteo Berrettini brings new energy to timekeeping in BOSS' latest spring-summer 2024 campaign. The German brand, known for blending traditional ...
The Best French Crop Haircuts for Men in 2024
The French Crop haircut has surged in popularity among men, prized for its blend of minimalism and style. It features ...
John Mayer for Audemars Piguet Royal Oak Perpetual Calendar
John Mayer and Audemars Piguet have collaborated to create a special edition of the Royal Oak Perpetual Calendar that captivates ...