Male models just may be the unsung heroes of men's fashion. Models are typically a key component to fashion imagery. They help sell clothes and accessories. After all, a flat shirt or jacket doesn't seem as appealing as it does when worn by a model. Keeping in mind brand aesthetics, the perfect model helps promote an aspirational lifestyle.
Today's male model has evolved past the traditional face you may see on the runway. Brands seek to attract millennial consumers by collaborating with relevant social media influencers like Cameron Dallas. Fashion now holds a spot for the classic model and the digital influencer. Some models like Lucky Blue Smith even represent the best of both worlds.