Men's Fashion Lookbooks
The term lookbook is typically used to describe two different concepts. First and foremost, fashion brands create a selection of images to showcase new collections. Typically featuring a model, this collection of images is referred to as a lookbook. The lookbook is not only distributed to press, but frequently shown to customers as promotion. Celebrities and style aficionados alike also use the term lookbook. This usually involves a series of looks built around a theme, season, or month.