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Men's Fashion Lookbooks

The term lookbook is typically used to describe two different concepts. First and foremost, fashion brands create a selection of images to showcase new collections. Typically featuring a model, this collection of images is referred to as a lookbook. The lookbook is not only distributed to press, but frequently shown to customers as promotion. Celebrities and style aficionados alike also use the term lookbook. This usually involves a series of looks built around a theme, season, or month.

HUGO Goes Minimal for Pre-Fall '20 Collection

HUGO Goes Minimal for Pre-Fall ’20 Collection

German brand HUGO goes monochrome with its pre-fall 2020 men's collection. HUGO presents its latest designs with a lookbook that features models Malick Bodian and Maoro Bultheel. A color palette ...
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All smiles, Etienne de Testa poses with the iconic Fendi Baguette in a reptile print.

Etienne, Romaine + More Inspire in Fendi Menswear

Models Etienne de Testa and Romaine Dixon reunite with Fendi to showcase a selection from the brand's spring-summer 2020 menswear collection. Hitting the studio, they join Robbie Lyons, Jethro Sapon, ...
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Vincent LaCrocq jazzes up a dapper J.Crew suit with a camouflage jacket.

Vincent, Luke & Mike Sport New Spring Styles from J.Crew

J.Crew delivers its newest looks for the season with a fresh style guide lensed by photographer Coliena Rentmeester. The stylish studio session brings together models Vincent LaCrocq, Luke Cousins, and ...
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Emporio Armani Delivers Graphic Prints & Neutrals for Spring '20 Collection

Emporio Armani Delivers Graphic Prints & Neutrals for Spring ’20 Collection

Emporio Armani's spring-summer 2020 collection perfectly captures the brand's identity with a strong mix of garments that marry Giorgio Armani's elegant approach to menswear with a casual sportiness. The latest ...
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Lardini Inspires with Light & Sartorial Spring '20 Collection

Lardini Inspires with Light & Sartorial Spring ’20 Collection

Lardini serves up dashing style with its spring-summer 2020 collection. Choice pieces for the season land in the spotlight with a lookbook that features models Gordon Bothe and Caio Cesar ...
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João Knorr stars in Tommy Sports' spring-summer 2020 collection lookbook.

João & James Embrace Active Spirit in Tommy Sport Spring ’20 Collection

Tommy Sport embraces a "uniformed precision" with its spring-summer 2020 men's collection. Capitalizing off of Tommy Hilfiger's 35th anniversary, the range celebrates by "fusing classic heritage pieces with a twist ...
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Relaxed Tailoring Reigns for Giorgio Armani Spring '20 Collection

Relaxed Tailoring Reigns for Giorgio Armani Spring ’20 Collection

Giorgio Armani masters a season of relaxed and tapered styles with its spring-summer 2020 collection. The designer's runway collection makes a fresh appearance with an edited number of ensembles, courtesy ...
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Rocking a hoodie, Julian Schneyder sports Mango.

Around the Clock: Julian Schneyder Dons Mango Man

Mango's newest men's styles take the form of an "Around the Clock" edit. Model Julian Schneyder hits the studio for the occasion. On a casual note, Julian wears sporty looks ...
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Embracing blue and yellow, Mark Webber fronts the Porsche x BOSS spring-summer 2020 campaign.

Mark Webber Returns as Face of Porsche x BOSS Collection

Porsche and BOSS deliver another dynamic collection for spring-summer 2020. The German companies come together to produce a capsule of clothing and footwear inspired by Porsche's sleek car designs. Once ...
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R13 Does Western Style for Fall '20 Collection

R13 Does Western Style for Fall ’20 Collection

Low-rise fits make a comeback as Chris Leba embraces a slouchy silhouette for R13's fall-winter 2020 collection. Model PK Holdbrook Smith is nonchalant but cool as he stars in the ...
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