A magazine cover is perhaps the most important element of each issue. The cover is what potential readers see on the newsstand. It's also one of the primary promotional images a magazine has for each issue. For example, when it comes to the latest issues of GQ, the magazine's press office will send out a release to media dishing on its latest cover star. On the flip side, a magazine cover draws attention to the next big Hollywood star or can even make a model's career. At the end of the day, it's all about maximum exposure.