While the public's fascination with celebrity is nothing new, the modern age of social media has taken it to a new level. You can now follow the daily activities of entertainers and famous personalities. This has evolved the way fashion works with celebrity talent. The fashion industry embraces entertainers with a wide variety of outlets. Celebrities wear the clothes of luxury brands, not only on the red carpet, but in selfies as well. Fashion labels such as Givenchy have even embraced the idea of digital campaigns. Today's focus on social media has also given rise to new stars such as the millennial force that is Cameron Dallas.