Simons kicks off the new year with a stylish approach to getting fit. Embracing an active aesthetic, the retailer connects with Swedish model Bo Develius for a new lookbook, featuring refined menswear basics. Hitting the studio, Bo showcases a variety of styles that are not only comfortable, but exude a modern finesse. From long baseball shirts and tapered joggers to premium cotton t-shirts, Simons delivers strong essentials with its LE 31 label. Shop the styles at Simons.ca.
Bo Develius Rocks Stylish, Modern Men’s Basics for Simons
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