Björn Borg Spring/Summer 2015-Hot on the heels of its fall 2014 campaign, which features a robot in the city, Swedish label Björn Borg continues its fascination with the unusual, returning to its home turf for a spring 2015 show inspired by video games. The collection, which hits stores in January will be accompanied by a computer game ‘First Person Lover’. Björn Borg head of design James Lee explains, “Gaming and digital animation has a great impact on fashion today and we wanted to pick up on this in the collection and show. Bea Akerlund has caught the idea of our game, to create some more love in the world, in a fantastic way. We are really exited to show a teaser of the collection and the game to the fashion world.”
Björn Borg Hits the Runway with Gaming Inspired Spring 2015 Collection
Recent Updates
Todd Snyder Perfects the Art of Ease with Fresh Arrivals
As spring transitions into summer, Todd Snyder adorns the season in his latest take on contemporary menswear. Modeled by Simon ...
Monochromatic Magic: Zara Linen Takes Center Stage
Zara's spring-summer 2024 collection emphasizes the enduring charm of linen and other airy fabrics such as silk-blend jersey and suede ...
Alex Mill’s Formula for Effortless Style: Redefining Casual
Alex Mill's latest arrivals take shape as a stylish guide to the season, effortlessly combining the comfort of classic staples ...
Neiman Marcus Spring 2024 Campaign: Quest for the Best
With the excitement of the summer Olympics as a backdrop, Neiman Marcus unveils its "Quest for the Best" campaign for ...
Hugh Rocks Colorful 80s-Inspired Fits for Style Magazine
In a lively tribute to the sporty style of the 1980s, Corriere della Sera Style Magazine's latest fashion feature, "Dynamics," ...
HUGO Revs Up Its Eyewear for VCARB Formula One Team
The high-octane world of Formula One meets cutting-edge fashion in HUGO Eyewear's latest venture as the Official Eyewear Partner of ...