Björn Borg Hits the Runway with Gaming Inspired Spring 2015 Collection

The Fashionisto

/

Published August 30, 2014

Bjorn-Borg-Spring-Summer-2015-Collection-008Pin

Björn Borg Spring/Summer 2015-Hot on the heels of its fall 2014 campaign, which features a robot in the city, Swedish label Björn Borg continues its fascination with the unusual, returning to its home turf for a spring 2015 show inspired by video games. The collection, which hits stores in January will be accompanied by a computer game ‘First Person Lover’. Björn Borg head of design James Lee explains, “Gaming and digital animation has a great impact on fashion today and we wanted to pick up on this in the collection and show. Bea Akerlund has caught the idea of our game, to create some more love in the world, in a fantastic way. We are really exited to show a teaser of the collection and the game to the fashion world.”


Recent Updates

Idris Elba & Wife Star in Calvin Klein Eternity Campaign

Idris Elba & Wife Star in Calvin Klein Eternity Campaign

Calvin Klein's fragrance campaign for Eternity Aromatic Essence artfully captures the intimate connection between Idris Elba and his wife, Sabrina ...
Julian Finds Grounded Elegance in LLOYD Spring 2024 Ad

Julian Finds Grounded Elegance in LLOYD Spring 2024 Ad

Julian Schneyder takes center stage in the LLOYD spring-summer 2024 campaign, captured by Byron Mollinedo. In the minimalist luxury of ...
Mark Lee Covers Elle Korea April 2024 in Polo Ralph Lauren

Mark Lee Covers Elle Korea April 2024 in Polo Ralph Lauren

Mark Lee of NCT fame graces the April 2024 covers of Elle Korea. Photographed by Shin Sunhye and styled by ...
Matteo Berrettini Fronts BOSS Spring 2024 Watch Campaign

Matteo Berrettini Fronts BOSS Spring 2024 Watch Campaign

Matteo Berrettini brings new energy to timekeeping in BOSS' latest spring-summer 2024 campaign. The German brand, known for blending traditional ...
The Best French Crop Haircuts for Men in 2024

The Best French Crop Haircuts for Men in 2024

The French Crop haircut has surged in popularity among men, prized for its blend of minimalism and style. It features ...
John Mayer for Audemars Piguet Royal Oak Perpetual Calendar

John Mayer for Audemars Piguet Royal Oak Perpetual Calendar

John Mayer and Audemars Piguet have collaborated to create a special edition of the Royal Oak Perpetual Calendar that captivates ...