Blondey McCoy Brings Rebellious Edge to Berluti Spring ’20 Campaign

The Fashionisto

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Published March 30, 2020

Blondey McCoy stars in Berluti's spring-summer 2020 campaign.Pin
Blondey McCoy stars in Berluti’s spring-summer 2020 campaign.

Berluti travels to Rome for its spring-summer 2020 campaign that features art direction by M/M (Paris). The fashion brand enlists British-Lebanese skateboarder and designer Blondey McCoy to front the outing. The 22-year-old reunites with photographer Alasdair McLellan for the advertisement. Mirroring the modern attitude of Kris Van Assche’s approach to tailoring, McCoy is quite the character in front of McLellan’s camera.

Related: Berluti Delivers Colorful Tailoring with Spring ’20 Collection

Van Assche explains, Blondey immaculately blends the qualities of an old soul with the lust for life of a new generation. The Berluti artistic director continues, For Berluti, which historically catered to the likes of Greta Garbo, Robert Mapplethorpe, and Patti Smith, his refined rebellious attitude is the spirit with which this Maison is entering a new decade.

Blondey McCoy for Berluti Spring/Summer 2020 Campaign

Alasdair McLellan photographs Blondey McCoy for Berluti's spring-summer 2020 campaign.Pin
Alasdair McLellan photographs Blondey McCoy for Berluti’s spring-summer 2020 campaign.
Donning a modern leather look, Blondey McCoy appears in Berluti's spring-summer 2020 campaign.Pin
Donning a modern leather look, Blondey McCoy appears in Berluti’s spring-summer 2020 campaign.
Berluti enlists Blondey McCoy as the star of its spring-summer 2020 campaign.Pin
Berluti enlists Blondey McCoy as the star of its spring-summer 2020 campaign.
Exuding a rebellious charm, Blondey McCoy stars in Berluti's spring-summer 2020 campaign.Pin
Exuding a rebellious charm, Blondey McCoy stars in Berluti’s spring-summer 2020 campaign.

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