Balmain creative director Olivier Rousteing looks to the dark vision of fashion photographer Steven Klein for the French fashion house’s spring-summer 2016 campaign. Capturing Balmain’s safari-themed men’s collection in an unexpected fashion, Klein goes the way of film noir. Posing in a car interior, Balmain Army models Dudley O’Shaughnessy, Geron McKinley, Ronald Epps and Francisco Lachowski are front and center.
Related: Balmain Spring/Summer 2016 Menswear
Balmain Spring/Summer 2016 Campaign
Discussing Balmain’s spring campaign, Rousteing shares, “Steven Klein, Pascal Dangin and I decided on a car-interior set, combined with strong shadows and sharp pops of light, to suggest speed and motion.”
Moving on the subject of model casting, the 30 year-old designer explains, “Every one of these models—Dudley, Francisco, Geron and Ronald—is a member of the ‘Balmain army’. They have a long history with the house, having worked with us on lookbooks, shoots and runway shows. This diverse and athletic group of men reflects the look of fashion’s new generation.”
Creative Agency: KiDS Creative
Creative Director: Pascal Dangin
Hair: Shay Ashual
Makeup: Yadim
Set Design: David White
Balmain Spring/Summer 2016 Menswear
Olivier Rousteing’s spring-summer 2016 men’s collection for Balmain is a fashion-forward blend of the brand’s signature tailoring, realized through a safari motif. Sandy hues come together to dress a collection of impressive jackets, baseball caps, jumpsuits, suede pants and leather gladiator sandals.
Shop Balmain Spring/Summer 2016 Menswear
Hero pieces from Balmain’s spring-summer 2016 collection are among luxury retailer LUISAVIAROMA’s most recent arrivals. From Rousteing’s chic lace-up shirt to sporty baseball cap and trendy leather gladiator sandals, must-have fashions are in full effect.
Shop Balmain Men on LUISAVIAROMA.com.
