The AMIRI brand moves from the high-energy studio of spring 2025 into the still light of a Los Angeles estate. For his pre-fall 2025 campaign, designer Mike Amiri finds inspiration in the familiarity of home, where wood-paneled rooms, concrete terraces, and vintage cars create the setting.
AMIRI Pre-Fall 2025
The collection explores 1970s Hollywood through crochet mesh shirts, wide-leg trousers, worn leather, and souvenir-style patches that carry a sense of personal history.
Bon Duke photographs Rapha Keijzer, Saul Symon, and Kaplan Hani across the estate in scenes that feel intimate. AMIRI’s pre-fall campaign favors moments of pause, where light and posture guide the image.
Styled by Michael Vasquez, the looks reflect a relaxed polish through printed knits, the MA Quad Monogram, and sunglasses finished with golden Art Deco accents from AMIRI’s new eyewear collection.
Each element works in concert with the setting. The cast steps through doorways, leans beside muscle cars, and sits in sunlit corners with grace.
Instead of the charged energy from the spring campaign, this story unfolds slowly, grounded in texture and tone. The clothes belong to the environment, shaped by time and California light.
