Bottega Veneta’s latest campaign, What Are Dreams, pairs Jacob Elordi with photographer Duane Michals in a study of illusion and memory. Captured in Michals’ New York home, the black-and-white images flirt with reflection and play.
Jacob Elordi for Bottega Veneta
Elordi mirrors the spirit of Michals’ 2001 poem that shares the campaign’s name. While inhabiting a world of puppets, mirrors, and still rooms, he conveys an energy that feels halfway between theater and thought.
Michals presents a portrait of a man who looks aware of being watched yet lost in his own imagination.
The campaign reconnects two eras of Bottega Veneta. Michals first photographed the brand in 1985 when its language of restraint was still forming. Revisiting that dialogue, Elordi represents introspection as a form of luxury.
Bottega Veneta proposes clothes as part of a dream’s logic, suggesting a sophistication that stays grounded even as it questions what is real.
