The new Mackage CORE campaign turns minimalism into theater. Matt Bomer takes to a studio set, joined by Dobermans, coiled by a snake, and holding an owl with authority. The imagery acts like a study in modern armor, exploring what happens when performance wear learns restraint.
Matt Bomer for Mackage CORE Campaign
Mackage returns to its most iconic silhouettes with the SKAI-SLB 3-in-1 wool coat, VICTOR-R light down jacket, DIXON-NFR 2-In-1 down bomber jacket, JACK-Z Agile-360 stretch light down jacket, GRAYDON 2-in-1 Nordic Tech heavy down jacket, and SULLIVAN 2-in-1 down coat.
CORE is a statement of reaffirmation. It reflects Mackage’s instinct to refine, to make outerwear that behaves like a character study. The brand’s 25-year legacy finds new clarity here, where tailoring meets technical craft, and every line is well orchestrated.
With Matt Bomer, Mackage perfects its tone. Luxury arrives in a package where confidence is its own defense. “In both fashion and acting, staying relevant means evolving while holding onto what defines you,” says Bomer. The actor continues, “This campaign reflects Mackage’s ability to do exactly that.”
