Mackage is no longer playing solely in the niche of high-end parkas. With its new Le Monde Mackage campaign, the Montreal-born label expands into the territory of global luxury. The fall-winter 2025 advertisement reunites Mackage with Charlie Hunnam and Stella Maxwell, as characters inside a world that balances intimacy with scale.
Le Monde Mackage Campaign
Mackage calls its ethos Aesthetics That Protect, and the clothes deliver on both counts. Diamond-quilted puffers and crocodile-embossed bombers look suited for Hancock Park’s wood-paneled libraries, while felted wools and camouflage-infused textures stand equally ready for snow-covered gardens.
Hunnam, reprising his role after spring, embodies the campaign’s masculine weight. With his upcoming Netflix turn in Ryan Murphy’s Monster series, his presence extends Mackage’s reach into the screen-driven imagination. “There’s a precision to what Mackage does—each piece feels strong, intentional, and elevated,” he notes.
The locations, a split between library interiors and frozen gardens, act as shorthand for Mackage’s wider ambitions. They stage a brand moving beyond the confines of outerwear. CEO Tanya Golesic frames the season as a milestone, stating that it’s “about more than outerwear; it’s about crafting a complete expression of modern luxury.”
If the spring campaign was a pilot episode, fall-winter 2025 is the feature-length declaration. Mackage is positioning itself as a full lifestyle universe, one where protection and refinement no longer exist apart but as a single proposition.
