The sweater that defined a generation of prep finds new voices. J.Crew spotlights the iconic rollneck. First launched in 1988, it became shorthand for the catalog era. It was ruggedly collegiate, casually all-American, and instantly recognizable by its softly curled neckline.
For fall 2025, J.Crew reopens that conversation, staging a campaign that places the rollneck back at the center of American style.
J.Crew Rollneck Campaign
The cast features Rome Flynn, Dominic Sessa, and Benito Skinner. They are framed as archetypes that J.Crew has long worked with: the athlete, the student, the suburban dreamer.
Flynn lounges in navy trousers and loafers as if the sweater were a uniform for downtime. Sessa pairs it with denim and a lacrosse stick, a nod to prep filtered through youth culture. Skinner slings a bicycle over his shoulder, signaling a city life where the rollneck is as practical as it is nostalgic.
History makes the sweater familiar, but adaptability keeps it alive. What once coded as New England prep now looks equally natural on a television star, a rising actor, or a downtown satirist. Offered across numerous variations, the rollneck is positioned as J.Crew’s evergreen: one sweater, infinite contexts.
