Marks & Spencer centers its Father’s Day campaign on the texture of real connection, casting model Max Rogers alongside his three children in a series of scenes that feel immediate and authentic.
M&S Father’s Day Campaign
Max wears key pieces from the M&S menswear offering, ranging from the overshirt and knit polo to tailored shorts. The tone of the day comes through in the clothes: relaxed and personal. These looks do more than photograph well. They allow for gestures like a child on his shoulders or a stretch of sunlit quiet with no schedule to meet.
M&S embraces materials that work with the pace of fatherhood. The selection favors cotton, linen, and open knits that wear well throughout the day. A soft jacquard polo in cream brings to mind vintage holiday wear, while a palm-patterned camp shirt recalls an era when men took pride in summer dressing.
What remains front and center is the relationship between father and child. M&S provides the clothes that stay with a dad through those shifts in mood and motion. A shirt creases with the bend of an elbow, a pair of shorts settles comfortably as he kneels to lift someone close.
Affection leads every image, placing connection at the forefront. The garments remain direct, suited to quiet breaks, playful movement, and the shifting weight of a child drawing near. For Father’s Day, M&S presents a version of menswear shaped by care, designed to hold the moments that stay.
