Calvin Klein sharpens its Pride Month message with This is Love, a fresh entry in the brand’s long-running dialogue between body and identity. Cooper Koch returns in front of the camera, bringing continuity following his recent Icon Essentials advertisement.
Cooper Koch for Calvin Klein Pride Campaign
Photographer Mert Alas captures Koch once more with clarity. Whether in relaxed denim or white briefs, the 28-year-old actor carries the campaign with confidence.
This year’s Pride collection focuses on stripped-back pieces made genderless by fit and color rather than slogans. Boxer briefs, soft tanks, and accessories feature updated rainbow gradient branding that plays against the body rather than decorating it.
Koch’s Pride campaign extends Calvin Klein’s history of casting with purpose, reflecting its pivotal ’90s campaigns that placed models and actors in sharply edited worlds where nothing distracted from skin, cotton, and attitude.
Cooper Koch delivers a charged performance for Calvin Klein. His presence feels instinctive, drawing focus to the body as both subject and statement. It’s a natural fit for Pride Month and a campaign rooted in the visibility and clarity that continues Calvin Klein’s long-standing belief in feeling at home in your own skin.
