When it comes to branding and marketing a business, there are a lot of different strategies to choose from. Each of these strategies has merit, but sometimes the branding and marketing efforts the company puts in the limelight have the most significant impact.
These include marketing efforts that are carried out via social media, live videos and updates, interviews and client relationships, and conventions and exhibitions (to name a few of the most prominent examples).
Using conventions and exhibitions as essential tools for advertising and marketing your company can – and often does – make a phenomenal difference. Here are the five ways to market your brand at conventions and exhibitions worth their weight in gold.
Do Research Before the Event
Believe it or not, the best strategy for marketing your brand at industry events is to start working hard before the event even comes around. This is paramount.
Researching the event before it happens is a sure-fire way to give the people what they want, which in turn ensures that you understand the audience that will be attending, the venue that the event is going to be held at, the competition that you are likely to share the space with, and the expectations that go into crafting the event from the ground up. Research it all and use it to your advantage.
Design Your Mini-events
One of the most excellent ways to foster conversations and ensure the interest in your business continues to build and flourish further and further is to create your mini-events at these conventions and exhibitions.
Why? Because this is an excellent way for your audience to feel like they are a part of your business’s innermost functions. It allows them to be an active part of the event while learning more about your company and what it can offer them.
Make Digital Marketing a Priority
More than anything else, modern businesses flourish and thrive through digital marketing concepts and innovations. In the lead-up to the event, post your company’s inclusion at the event as an actual virtual event, and make videos and posts on social media that give people valuable information.
And send out an email to your mailing list that you have built using Klean Leads and let them know about the event before it happens, as well as how the event went down after its conclusion – a great way to do this is through video. It’s essential to choose a press release distribution service for your marketing needs.
Promotional Apparel & Merchandise
Having promotional clothing and merchandise, such as bandanas, caps, shirts, hoodies, pens, and the StickerYou brand stickers is crucial in providing audiences with a tangible reminder of your company. These items serve as valuable and exciting keepsakes.
Instead of just merely having an apparel and merchandise section, use the mini-events as markers for audience members to win potential prizes. This makes the ownership of these items more exciting and gives the audience something to remember you for.
Use Instagram Stories & Lives
This might seem strange, but using social media platforms like Instagram as branding strategies at industry events is a brilliant move. This keeps audiences and potential clients up-to-date with what is happening within the company while providing them with an intriguing and exciting behind-the-scenes atmosphere.
Having a designated individual to run your socials in the lead-up, during, and immediately after the event is a fantastic way to ensure you do not miss a thing – and neither do the people watching.