As a wedding photographer, your job is to capture those magic moments that make wedding ceremonies such memorable occasions. However, before you can even get to the wedding and start taking pictures, you’ll have to handle the bigger preliminary side of the business – landing clients and projects. You could be the greatest photographer in the world, but if you’re not actively marketing and promoting your services in a competitive manner, it will be difficult for prospective customers to find and hire you. With that said, here are four things you can do to get your wedding photography portfolio noticed in a good way.
1. Start a YouTube Channel
There are plenty of platforms online that let you post your portfolio and picture albums, but many photographers overlook the power of posting video collages and montages to YouTube. But how do you get your YouTube videos to stand out amidst the millions of other videos uploaded daily? Well, using a custom thumbnail maker to make your video previews pop is one hack you can use to get more views on what would otherwise be overlooked and under-viewed videos.
2. Use a Wide Range of Artistic Effects
As a photographer, your editing skills should be up to par with your ability to capture a great shot. In many cases, most of the magic happens after the shot, so this is one side of the game that you absolutely cannot neglect. As a professional photographer, you should have a toolbox of several dozen go-to effects that you’re familiar with, so you can use the most applicable combinations in every unique scenario. By experimenting with different effects combinations, you may even be able to create some trademark styles that other photographers haven’t started using yet.
3. Offer Discounted Services to Beef Up Your Portfolio
If you’re new to the game and haven’t yet amassed a decent portfolio to prove your skills, you may have to be willing to provide your services at a discounted rate just to get a good number of projects under your belt. In fact, some novice wedding photographers even offer up packages for free just to get the opportunity to gain some initial experience.
4. Use Drones and Aerial Footage to Stand Out
Standard on-the-ground wedding photography can be great, but if you want to get noticed, you’ll want to get those impressive aerial shots that capture the whole ceremony from above. The good news is that photography drones aren’t that expensive and many of the entry-level commercial models have excellent remote-control features for programmable flight paths and multiple angle possibilities.
5. Be Consistent and Persistent Across Many Promotional Channels
Finally, all of the above suggestions will only have a significant impact if you follow through with practicing them on a regular basis. Sadly, many aspiring photographers and other kinds of artists become demotivated by lackluster initial results and stop uploading after a short spurt. Often, the only thing that separates the winners from the losers is the ability to “keep on keeping on.”