3.1 Phillip Lim Reinvents the Modern Uniform

April 26, 2022
Model Curraun Corriveau stars in 3.1 Phillip Lim's new campaign for its Kit 3 drop.
Model Curraun Corriveau stars in 3.1 Phillip Lim’s new campaign for its Kit 3 drop.

3.1 Phillip Lim unveils its KIT 3 collection with a new campaign shot at Miami’s Rubell Museum. The brand’s uniform is contemporary, with clean essentials in neutral tones. Curraun Corriveau is the face of the season’s advertising, looking amazing in a combination of black and white outfits with hints of tan and blue.

Curraun Corriveau dons a trench coat for 3.1 Phillip Lim's Kit 3 campaign.
Curraun Corriveau dons a trench coat for 3.1 Phillip Lim’s Kit 3 campaign.

3.1 Phillip Lim KIT 3 Campaign

The KIT 3 campaign continues to develop the wardrobe of the man who lives a life in the limbo between two worlds. The Rubell Museum reflects this idea as a hybrid of the outdoors and the interior. It has a lush environment coexisting with a background of utilitarian details. 

Making a chic fashion statement, Curraun Corriveau wears a short-sleeve zip-front baseball shirt with a band collar shirt for 3.1 Phillip Lim's Kit 3 campaign.
Making a chic fashion statement, Curraun Corriveau wears a short-sleeve zip-front baseball shirt with a band collar shirt and straight leg trousers for 3.1 Phillip Lim’s Kit 3 campaign.

As context for the 3.1 Phillip Lim KIT 3 drop, the collection tackles the relaxed nature of spring, balancing it with an austere and lively texture. Parallelism runs between soft tailoring and technical fabrics. Standouts range from a blouson shirt jacket and curve zip joggers to a zip-front baseball shirt and straight-leg trousers.

In front and center, Curraun Corriveau sports a relaxed jumpsuit for 3.1 Phillip Lim's Kit 3 campaign.
In front and center, Curraun Corriveau sports a relaxed jumpsuit for 3.1 Phillip Lim’s Kit 3 campaign.