Y-3 to Launch First Men’s Fragrance

The Fashionisto

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Published January 18, 2013

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Updated April 13, 2015

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Black Label–As of January 19, 2013, designer Yohji Yamamoto and Adidas celebrate ten years of Y-3. Yamamoto expressed that “Ten years ago, together with Adidas, we created something that did not exist before, and we completely projected the future. My desire was and is to make sportswear elegant and chic. Adidas has always been a very personal inspiration to me, and it continues to enrich my creative life.” The next logical step for the collaboration is a fragrance to “seduce the senses.” Black Label, which will come in a 75ml bottle and retail for approximately $95 makes it debut next month, available in Y-3 flagship stores and online at y-3store.com.


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