Swedish brand Weekday Jeans taps into the 1990s trend with its spring-summer 2016 campaign. The label’s denim essentials are paired down with relaxed t-shirts and grey sweatshirts. Modeling the simplified wardrobe, Roberto Sipos hits the studio with photographer Johan Sandberg and stylist James Valeri. Embracing a nonchalant attitude, Roberto brings to mind the iconic style of 90s television classics such as Beverly Hills 90210.
Weekday Jeans Spring/Summer 2016 Campaign
Roberto Sipos for Perry Ellis Spring/Summer 2016 Campaign
Weekday Jeans is not the only brand to tap Roberto Sipos as the face of its spring campaign. Roberto also stars in advertisements for Perry Ellis. Photographed by Frederike Helwig, Roberto is front and center in men’s tailoring and surf-inspired fashions.
